The Problem Navigator Journey Promise Economics Schedule a Call
Pregnant woman, hands on belly, warm natural light

You just found out
you're pregnant.

Here's who's with you. A named navigator assigned at your first OB visit who stays with you through delivery and 12 weeks postpartum. She knows your history. She catches what gets missed. She's yours.

Learn more
The Problem

Nobody owns your pregnancy from beginning to end. Your OB sees you for 15 minutes every four weeks. Your insurance sees a claim. Your employer sees a line item. Nobody sees the whole picture.

You don't know that the hospital where your OB delivers has a 34% C-section rate while the one across town is at 19%. You don't know that gestational diabetes screening could have happened four weeks earlier. You don't know that 41% of postpartum depression cases are never identified at the standard six-week visit.

32.4%
US C-section rate1
3x
US maternal mortality vs. peer nations4
$71K
Average NICU admission cost3
Your Journey

One navigator. Your whole pregnancy.

Finding Out
Your navigator is assigned within 48 hours of your first OB claim. She reviews your full history before your first call.
First Trimester
Risk screening at intake. Genetic screening coordination. Your navigator flags what your care team should know early.
Second Trimester
Anatomy scan support. GDM screening — earlier if your risk profile warrants it. Site-of-care guidance begins.
Third Trimester
Weekly check-ins from week 37. Delivery prep. Birth plan economics. Your navigator knows your hospital's C-section rate.
Delivery
The moment everything was building toward. Your navigator coordinated the path here. Now she coordinates the path home.
Coming Home
Medication reconciliation. Follow-up scheduling. Wellness check-in at week 2 — not just the baby, you.
Recovery
Wellness screening at 6 weeks. Pediatric handoff coordination. Lactation support if needed. She's still here.
12 Weeks
Final wellness screening. Navigator graduation. Twelve weeks of someone watching. The readmission warranty holds through this moment.
What Changes
Your navigator flagged your gestational diabetes risk at week 20 — four weeks before standard screening.
She didn't guess. She had your history, your labs, your pharmacy data — the patterns that predict what's coming. Standard screening happens at week 24. Your navigator saw the risk at week 20 and scheduled your glucose tolerance test early. Four weeks earlier means four weeks of management instead of four weeks of uncontrolled blood sugar reaching your baby.
Based on claims-integrated risk stratification using published clinical decision rules.
The Promise
If you're readmitted within 30 days of delivery, Waybright covers the second episode.
Not a rebate. Not a credit. A warranty. We're putting our own economics on the line because the only way this works is if we get your care right the first time. If we miss something — if the follow-up didn't happen, if your medications weren't checked, if the screening wasn't completed — that's on us.
30-Day Readmission Warranty
Where You Deliver

Your OB delivers at two hospitals.
Here's what you should know.

C-section rates range from 13% to 83% across US hospitals. Your navigator shows you the data for your specific facilities — not a national average, your hospitals.1

Hospital A
C-section rate19%
NICU levelLevel II
Avg delivery cost$16,200
Hospital B
C-section rate34%
NICU levelLevel III
Avg delivery cost$28,400

ILLUSTRATIVE EXAMPLE. Actual facility data sourced from Leapfrog Group hospital surveys (2,400 hospitals, 80% of US hospital beds). Costs are illustrative ranges based on FAIR Health and Peterson-KFF published data.

Stories

What it feels like when someone's paying attention.

Aisha, 31
FIRST PREGNANCY · WEEK 20
Her navigator reviewed her intake history and flagged elevated fasting glucose from a routine lab three months before pregnancy. Standard GDM screening happens at week 24. Her navigator scheduled the glucose tolerance test at week 20. Gestational diabetes confirmed. Four weeks of dietary management and monitoring before it would have been caught.
"My OB said they would have caught it at week 28. My navigator caught it at week 20. Four weeks matters when it's your baby."
Lauren, 36
SECOND PREGNANCY · PRIOR C-SECTION
First delivery was an emergency C-section. Her navigator helped her understand she could try for a vaginal delivery this time, identified a supportive hospital (C-section rate 18% vs. 34% at her default facility), and connected her with an OB who had the track record. Successful vaginal delivery.
"Nobody told me I had a choice. My navigator showed me I did — and showed me the numbers."
Priya, 29
POSTPARTUM · WEEK 2
A screening at her two-week check-in flagged moderate postpartum depression. Her navigator connected her to a perinatal psychiatrist within three days. Standard practice: screening at the six-week OB visit — if it happens at all. Four weeks of untreated PPD avoided.
"Nobody asked me how I was doing. My navigator did."

ILLUSTRATIVE VIGNETTES. Composite scenarios based on published clinical patterns and maternity navigation evidence. Not representations of actual patient cases.

Here's what your benefits team sees.

Everything above was about her experience. What follows is about the economics that make it possible.

Economics

Maternity is the most expensive predictable episode in employer health plans.

$20,416
Average total maternity episode cost (employer plans)8
$71,158
Average NICU admission cost3
9.8%
NICU admission rate (up from 8.7% in 2016)9
85%
C-section cost premium over vaginal delivery2

All figures from published sources. See footnotes for citations.

The Crisis

The US is the most dangerous developed country to give birth in.

Waybright doesn't fix the system. But for the women we work with, the navigator closes these gaps.

17.9
Maternal deaths per 100K live births (US)
CDC 2024 · Norway: 0. Switzerland: 1.2.
3.2x
Black maternal mortality vs. white5
35%
US counties with no OB or birthing facility6
41%
Postpartum depression cases never identified at 6-week visit7
How It Works

Three steps. One PEPM. Measured outcomes.

01
Identify
OB claim triggers enrollment. Member matched with named navigator within 48 hours. Risk stratification at intake.
02
Navigate
Proactive touchpoints through delivery and 12 weeks postpartum. Site-of-care guidance. Depression screening at 2, 6, 12 weeks.
03
Guarantee
30-day readmission warranty. Quarterly outcome reporting. Measured C-section rate, NICU rate, and screening completion vs. your baseline.

Transparent PEPM pricing, scaled by population. Per-episode pricing available. Performance guarantee included at all tiers.

Comparison

What changes.

DimensionTodayWith Waybright
NavigatorCall center. Different person every time.Named. Same person. Every phase.
Risk identificationStandard screening schedule.Claims-integrated. Flags risk before symptoms.
Hospital selectionWherever your OB delivers.Facility-level C-section and NICU data. Your choice.
Postpartum screening6-week visit. If it happens.2, 6, and 12 weeks. Protocol-driven.
Cost accountabilityNone. You pay regardless.30-day readmission warranty.
Outcome measurementAggregate. Annual. Retrospective.Per-episode. Quarterly. Prospective.
Joe Nalley
Founder
I manage the maternity book at a Fortune 25 payer. I see every C-section, every NICU admission, every missed screening, every readmission that didn't have to happen. Waybright is what I'd build if I were the member, not the plan.

Previously: founded and sold a billing integrity platform ($9.2M returned to payers in its first six months). Built 13 healthcare locations. Published in Pharmacy Times.
Our Commitment
Every figure on this site is sourced from published literature and actuarial modeling.
We will publish outcomes. We will publish failures. The methodology works or it doesn't, and we'll show the result either way.

If your employer offers Waybright, your navigator is waiting.

If you're a self-funded employer, benefits consultant, or health plan looking at the maternity episode differently — this is the conversation.

Or email directly: joe@waybright.health

Schedule a call →